Words hold immense power in shaping trust—whether with customers, investors, leadership, or teams. In moments of brand crises especially, the right words can safeguard credibility, while the wrong ones can create ripple effects of damage. Leaders who communicate with precision and purpose are viewed as authoritative voices, whereas poor choice of words can have the opposite, undesirable effects. Sound bites are the cornerstone of impactful communication. These short, memorabl