Julia In
​Founder, Director
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With over 16 years of experience in media communications and public relations, Julia is a trusted adviser to senior executives in the financial sector, helping to craft and land messages with confidence and shine under pressure. She specialises in developing communication strategies and advising senior stakeholders on effectively navigating sensitive brand and reputation issues.
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Julia has worked in corporate affairs at high-profile organisations like HSBC and PwC shaping executive positioning, corporate narratives and creating content to elevate the LinkedIn brand of leaders. She has supported various sectors and topics within finance building speakers' expertise through media, industry forums to branded film campaigns. ​
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A former financial journalist and Hong Kong Bureau Chief for Mergermarket (Financial Times Group), her insights have been featured in leading financial publications, including the Financial Times. With extensive experience in high-stakes media environments, including interviews across print, radio, and broadcast TV (such as CNBC).
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​Julia has honed her journalistic questioning skills in the news room. She has developed corporate narratives for global brands, positioning individuals as thought leaders and sought-after
spokespeople.
My story
JIN Consulting was founded with the vision of addressing the often-overlooked importance of communication skills in both organisations and individuals. By understanding your unique communications style, we can identify your weaknesses and play up your strengths. With my extensive experience as a former journalist and communications specialist, I provide industry insights and newsroom instincts to craft winning messages and media strategies. My mission is to help you handle high-stakes media interactions, and elevate your voice.
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